An AMPLIFY Youth Initiative ยท Ages 8โ€“17

FRESH
START
KIDS

Where young entrepreneurs design, brand, and sell their own private-label air fresheners โ€” learning real business skills that last a lifetime.

๐ŸŒฟ
Youth-Designed Air Fresheners
Kids create their own brand, choose scents, design packaging, set prices, and make real sales.
Real Business. Real Money.

Where Kids Become Entrepreneurs

FreshStart Kids is a nonprofit youth entrepreneurship program that teaches kids ages 8โ€“17 to design and sell private-label air fresheners. More than a craft project โ€” it's a full business experience.

  • ๐ŸŽจBrand Creation โ€” Kids design their own logo, brand name, and packaging from scratch.
  • ๐Ÿ’ฐPricing & Profit โ€” Learn cost of goods, markup, and what it means to actually earn a profit.
  • ๐Ÿ“ฃSales & Marketing โ€” Practice pitching, selling to real customers, and using social media for promotion.
  • ๐Ÿ“ŠFinancial Literacy โ€” Tracking revenue, expenses, and reinvesting in their business.
  • ๐ŸคCommunity Impact โ€” Program proceeds support youth programs and local charities.

The Curriculum

Each week builds on the last โ€” from mindset to market โ€” giving kids a complete business education in just six sessions.

01
Week 1
Entrepreneur Mindset
Discover what it means to be an entrepreneur. Identify problems, spot opportunities, and build the confidence to create something new.
02
Week 2
Brand & Product Design
Choose your scent, design your label, name your brand. Kids leave with a physical product they created from start to finish.
03
Week 3
Pricing & Finances
Learn how to set prices, calculate profit, manage simple records, and understand the difference between revenue and earnings.
04
Week 4
Marketing & Social Media
Create a marketing plan and learn how to promote products using storytelling, visuals, and platforms youth already use.
05
Week 5
Sales & Customer Service
Practice pitching their product with confidence. Role-play real sales scenarios and learn how to handle objections gracefully.
06
Week 6
Pop-Up Market Day
The big finale. Kids set up a real booth, sell to real customers, and celebrate their entrepreneurial journey with family and mentors.

How It Works

1
Enroll
Parent or guardian completes a short enrollment form. Cohorts are small โ€” max 15 kids per session.
2
Learn
Attend 6 weekly sessions packed with hands-on activities, mentorship, and real business training.
3
Build
Create a branded product from scratch โ€” scent, label, packaging, pricing โ€” all of it.
4
Sell
Participate in a real Pop-Up Market Day and sell to actual customers. Keep the profits.
5
Grow
Alumni are invited back as junior mentors and can apply to the Young Innovators Summer Camp.

By the Numbers

200+
Kids Enrolled
$15K+
Youth Earnings
8โ€“17
Age Range Served
100%
Leave With a Product
Ready to Start?

Give Your Child a
FreshStart

Cohorts fill quickly. Enroll your child today and watch them transform into a confident young entrepreneur.

Enroll Your Child Today Become a Sponsor